Loving Life Blog

Spur of the Moment Reflections

I got promoted! March 18, 2013

Filed under: coaching — Johanna C. Nilsson @ 3:27 pm
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IMG_5881One of the benefits of being your own boss is that you have full freedom of defining your job – and defining your title. As I started my business Herringbone, 3 years ago, I had the title “Coach and Consultant”. One year ago plus, I had one part time associate and two gals who wanted to join, one with a requirement of a more significant title. So I changed, and became the Founder and CEO. That is true too.

In the world of start-ups and social media, there are many versions and new takes on titles today. We got encouraged to play around with it at the time – but we decided to stick to something more traditional. On the way home to Sweden over the holidays, I happened to sit next to a woman, who was in the senior team with the American Cancer Association. We had a long conversation, and in the end we exchanged business cards – she had the best title ever! Chief Mission Delivery Officer!

I told her my thought and asked: do you mind if I take it?

You see – as a Founder and CEO, you may feel very important. In some eyes it may bring respect. But is it inspiring?

Being a certified life coach with The Coaches Training Institute – in the world of coaching, one process you can be guided through is to visualize your future self. In the end of it you may name him or her. A name that represent all the qualities and force that your future self has. Or you may identify your best qualities and get a nick name based on that. In the world of coaching, I am called “Powerful Creator”, for example.

What if we bring the coaching terms to the corporate world. Strange? Well – people are already doing it. Today I read this article – Your Attitude at Work is Everything on LinkedIn by Dave Kerpen, CEO, Likeable Local, NY Times Best-Selling Author & Keynote Speaker. He decided to promote himself in the early years from ballpark vendor / entertainer to local celebrity.

I asked the woman to borrow her Sharpie, and proceeded to sign unsolicited every box of Crunch ‘n Munch I sold that night. Somehow, I helped change perception in the building by the end of that night – not only did you have to buy a box of Crunch ‘n Munch, but you had to get it autographed by the Crunch ‘n Munch guy.

Over the next three years, I was featured in The Boston HeraldBoston GlobeBoston Magazine, Fox Sports New England, and ESPN Sportscenter. I also sold a lot of Crunch ’n Munch. At my peak, I was selling – and signing – between 250 and 300 boxes per game and making, with commission and tips, between $400 and $500 a night—an excellent living for a college kid.

Bottom line: Redefine your job at work, change the way people perceive you – and you can become limitless.

For me, it is maybe not so much how people will perceive me in my role – but personally I found it very inspiring. So if you receive a business card from me that says “Chief Mission Delivery Officer” – don’t be surprised. I just got promoted.

How would you redefine your role, and what title would you give yourself? 

Be creative! It will have an impact!

Johanna C. Nilsson
Chief Mission Delivery Officer
Herringbone – and right now, very much so for my client LLXLLQ.


2 Responses to “I got promoted!”

  1. rolfkenmo Says:

    Hmmmm, the perception is crucial e.g. to be in hell or in the outer outskirts of the paradise. In the latter perception there are more hope!

    Ihave not before been any C, but now I am CMdo;-)

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