A few years ago my friend Lisa was in a gondola lift in the French Alps, going up to the top. It was packed with people going skiing. Suddenly she hears a couple of Brittish guys express:
“Muuumsfilibabba. MUUUUMSFILIBABBA.”
“What is that?”
“That’s what Swedish people say when the food is really yummy.”
So true, so true. Although, it was a while ago I used that expression. Recently though, I had a yummy situation when I happened to pitch the originator of an idea, without knowing.
I attended an INFUSION/Berkeley Startup Cluster Lunch to hear Forbes reporter and author, Larry Downes, present on The Laws of Disruption. You can get his book: “The Laws of Disruption: Harnessing the New Forces that Govern Business and Life in the Digital Age” (Basic Books 2009)
After the presentation I was talking to the entrepreneur sitting in front of me. His company was focusing on green energy.”Oh – I have someone I should introduce you to. He is working on a [CONFIDENTIAL] for green solutions. It is a really good idea. I am sure you would want to… Hm – who was it… I was just told…. anyway – it will come back to me”.
The topic changes and he asks where I am from, and if I am involved in the Scandinavian Community. “YSC.org – yes, to some extent” I respond. “Do you know Ian?” “Yes! In fact, he stayed with me last week when he was here for a conference! – oh yes! He was the one who told me.” “Interesting – he is my partner.” “Ah – so it is your idea!?”
The day after I receive an email from him with the question: “what is the (funny) Swedish expression that means “delicious” or “very yummy”? It sounds similar to “ums-feely-bah-pa”…”
So now you have it. Mumsfilibababba!
Enjoy,
Johanna
Two risks about sharing your idea: 1) someone might take it and run with it, or 2) people will spred the news and you might not yet be prepared for the customers coming your way…
And by the way: How many of you are reading the actual physical news paper these days?
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