Loving Life Blog

Spur of the Moment Reflections

The World of Music June 16, 2011

Filed under: Inspiration — Johanna C. Nilsson @ 3:41 am
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YEAY! Got my Spotify back playing again. Can’t wait for it’s launch in the US.

So, in the world of music – with 13 million tracks to choose from  – which one would you love to play? I.e. which one would you add to my Summer 2011 playlist?

Music is joy. Wanna give me some? 😉 I might be able to share it… I know you are supposed to be able to… The playlist that is.

My Spotify is right now playing Crazy by Seal from the album Live in Paris. Do you agree that:

“In a world full of people, only some want to fly, 
Isn’t that crazy?

But, we’re never gonna survive
unless we get a little crazy…”?

If so, what will you do today that is a little, just a little, unreasonable?  😉

Bring it on. Enjoy,



From American Idiot to Great American… September 19, 2009

Filed under: coaching,Entrepreneur,Swedish-American — Johanna C. Nilsson @ 1:30 pm
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I had the privilege to get tickets to the World Premier of the Rock Opera “American Idiot”, based on the hit album by Green Day of the same name. It was a tempo filled performance at Berkley Repertory Theater Wednesday night by a very talented group of musical artists. The anticipation was high, the house was full and the standing ovations rocking. So was the opening party. I can warmly recommend the show!

You may recognize this song, Boulevard of Broken Dreams:

However, American idiots and broken dreams were not what I intended to write about – rather the contrary. Something that captures the spirit of the American Dream. One lesson the entrepreneur & CEO freedom fighter Christine Comaford learnt by Bill Gates in terms of growing a business, reducing risk and securing revenue was “Sell first, build later”. Ask provocative questions and find the need of your individual clients. Find the pain of the clients, come up with and sell the solution that will remove it. Know that you with your commitment, capability and connections can make it happen.

You could also market your idea and create a buzz before it actually has been materialized. One individual who did just that was the now entrepreneur and CEO Coach Mark Friedler. As an exchange student [correct me if I’m wrong Mark] in Stockholm, Sweden, 22 years ago he realized in essence that Swedes “suffer from the pain” of not having American Chocolate Chip Cookies. After a successful sample test serving cookies in Humlegården, by the Royal Library in Stockholm, he happened to step into the same elevator as a visiting journalist from the Wall Street Journal. That is literally when an elevator pitch comes handy! Sharing his story resulted in the below notice in the WSJ and later on the creation of what today still exist as American Cookies in Gallerian in Stockholm.

Mark was this weeks keynote speaker at the Swedish-American Chamber of Commerce (SACC) San Francisco/Silicon Valley’s monthly luncheon with the topic “10 tools to grow your bottom line”. Life was too busy to let you know ahead of time – but keep your eyes open, I’m sure he will appear elsewhere. The next mothts speaker will be the founder of Craigslist!

What is the pain that you can identify with your clients? What could you create as a solution to remove it? What do you need to do to sell it and close the deal?

I went to the concert yesterday with “The Pain of Being Pure at Heart” at the Great American Music Hall in San Francisco. The concert was OK, but I have secure sources that say the group will become very big, so I kept the ticket ;). I loved the facility. The promoter in me looked around with the eyes of “what event can be created here?” It would be perfect for a US release party of Spotify – I guess I should sell them the idea! Anyone wanna join?

Go painkillers!


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Detected… June 17, 2009

No! It’s been detected… “You seem to have moved since you downloaded the software. Spotify is not yet available in your country…” I could not log in. Devastating. Sort of. 😉 I was sooo excited about having successfully downloaded the Spotify software on my computer during my last visit to Sweden, and the fact that it actually worked in the US upon my return to San Francisco. YAY! Finally! I [hope I am sure I] entertained all my neighbors with great music, I threw a Spotify Preview Party for all my friends (and their friends), I discovered some great new artists… and rediscovered old goodies. Among those Titiyo’s “Come Along” was continuously returning to the play list for the two weeks of music ecstasy… And now this.

Makes me think of Mark Levengood when he was the master of ceremony at the holiday concert Stjärnjul. It’s a heartfelt outstanding annual concert that I warmly recommend if you happen to be in Stockholm December time – 2009 tickets are available from today! (Mom – your seat is secured 😉 ). Mark was in his role telling short stories in-between the songs, with his calm humoristic style and distinct Swedish-Finish dialect. His grand-ma was a key figure in them and there is one line that I clearly remember that was her response to a devastating situation: “Det är bara å bryta ihop och gå vidare”. You just gotta break down, and move on.

So move on… (I already broke down). I got a CD in my mail yesterday! “Busy doin nothin” from a friend in Brazil (THANK YOU Lasse!). I have been begging him to release some CDs – people would love them – and now I hear that Pod Casts are on the way… waiting. I could also wait for the US release of Spotify by the end of the year. Or find a way to still be able to use it. Hack Internet. Become a premium user with “unlimited travel”. Maybe I should apply for a position with them and become their US rep! It’s in my genes to promote things and people that I care about and that inspires me. Specially if there is a Swedish connection. What a dream position, and also at the same time realize my dream of bridging Sweden and California. (No worries – I will still keep coaching!) What is your dream position? Or dream situation in life?

What ever you want to do or create – the one tip that has repeatedly come back to me during the last few days is ACT. ACTION. Just one step at a time. Get the ball rolling. Feel the energy coming… A couple of places that can be of inspiration for you are:

1) A presentation by Brian Tracy Achievement in Action. Don’t miss the last two minutes. Don’t quit! 

2) The Toilet Paper Entrepreneur’s blog post about I Am A Failure – The Biggest Lie Out There. My friend and competent Business Coach Jane Pollak has contributed with tip #109 on the list: Action is the magic word. 

Go act, be unstoppable and get detected! 



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