Loving Life Blog

Spur of the Moment Reflections

Me and The Phantom of the Opera November 13, 2013

I’m coming home for Christmas! As I bought the ticket and the excitement started rushing up in me, the Christmas song started playing in my mind, “I am coming home for Christmas”, by Peter Jöback.

Then, it hit me…

Peter was a musical artist and rising star when I grew up. My cousins neighbor was his friend, and we were cheering for him when he participated in the “Melodifestivalen” – the pre-contest for the Eurovision Song Contest.

Peter was also managing the audition for the choir to the Lasse Kühlers Dansskola – the dance school where I ended up going for 5 years prior to the Ballet Academy. I was so so nervous for the singing audition. “Vem kan segla… ” (One of the easiest tunes there is.)

Peter was also “one of the Special Guests” in the US tour of Robert Wells Rhapsody in Rock with shows in Chicago, Kodak Theatre in Los Angeles and The Civic Theatre in San Diego 2005. The show, that was the incentive to register my company “Go Blue Promotions” (now dba Herringbone) – while working our butts off to get 1000 people in the audience in San Diego, so my friend Ylva Andell Elias could be a local guest artist singing on stage.

Rhapsody in Rock Peter Jöback

Peter, is now the Phantom of the Opera. On Broadway.

Three years ago I got the question: “Name three things you would do when you become a millionaire.” I think we had 5 minutes.  I shared it in an earlier post: I have a Dream. This was one of the 3 things:

Realize the vision of the Herringbone platform, selecting a true Herringbone story from Africa and turn it into a musical on Broadway, NYC – with performing cast from Africa.

That particular extension of the “Herringbone platform” was not something I had not thought before. But it stayed with me. And last week I got a non-profit in Africa wanting to use the solution – once it is created. (A minor hook).

The future will tell. Maybe I will have Peter to thank for reaching Broadway. Or I will manage the audition for him to be part of the cast…

Is it only me, or is your mind also taking loops like this? What is your dream? You may as well put it in words now… you never now.

What ever happens: Thank you for the music. Peter Jöback with Rapsody in Rock, and Ylva Elias at San Diego Civic Theatre exactly 8 years ago, November 13, 2005:



Lady in Red | Come with me and I’ll take you places March 10, 2012

In 15 days I will celebrate my 5 year anniversary on YouTube. You know – it’s nothing I really have thought of celebrating – but there are a few reasons why.

  1. When I created the YouTube account 5 years ago, the reason was to share a rehearsal recording from a wedding ceremony with a friend in Paris who was inquiring for singing at her wedding, and the file was too large to email, and I decided to try a new channel…
  2. When uploading the video I had the option of making it public or private. I remember selecting the public setting, with a mixed feeling of excitement and fear. This was the first time I had performed in a trio – and that was a very big thing.
  3. When viewing the videos on YouTube I hid behind the computer screen, almost underneath the table – the few people whom I showed it to can attest. And yes, my face turned red, blushing, too – that is part of my signature at times.
  4. In a conversation on this topic with video marketer expert Dan Safkow at Blog World in LA in Nov 2011, I realized that I have YouTube to thank for partly getting over my stage fright.
  5. My first video uploaded today has 27,652 views. My channel has 63,309 views in total. 23 Subscribers. And I am not hiding below the table 😉

I joked about that I would start a YouTube channel or video series called Lady in Red. Lead the way and show others that they could do the same thing. Break through stage fright. So here it is. I say as my Norwegian room mate in San Diego – actually – the man who got married in the wedding we sang at: “Come with me and I’ll take you places”.

Please join me in the celebration by doing 3 things… 😉

  1. Subscribe to my channel: click here
  2. Create your own YouTube Channel – and announce in the comments below what the link is so, that we can subscribe to yours.
  3. Ask for Herringbone’s services for help, if you want to optimize yours. YouTube moved all accounts to their new profile set-up this past March 7. There are quite a few nifty things you can do.

This is the YouTube Debut Song, Ulf Lundell’s “Kärleken förde oss samman” (Love brought us together) featuring Helene Vik (now 3rd team – not yet announced – member at Herringbone) and Ylva Elias (Biotech Sales Professional and Singer, San Diego).




Wild Red Rose August 27, 2010

Friday late afternoon. Sitting down trying to collect my thoughts and get focus and spirit to complete what I want before the day is over, and music came to my mind and voice. “När en vild röd ros slår ut…” I realize it was a long time ago since I sang.

When a wild red rose blooms, the whole forest is filled with aroma.

Around the whole world, in all various spots, red rose leafs.

I want to let love grow in the wild.

It is a beautiful song in Swedish by Eva Dahlgren, please enjoy.

It made me think of a coming musical with a similar theme – art and love – The Read Rose Girls. Can’t wait to hear about the progress.

Have you ever had a friend realizing a big dream? How did you support? Did you feel joy? Was it almost like you yourself did it? A little bit? Did it make you work on your own dream? Was it maybe part of your dream too?

The first example I think of is when I dove in to promote “Rhapsody in Rock and Robert Wells” in San Diego 2005. Dove in. All extra time that there was. We used all resources and engaged every volunteer that was willing to help. The Scandinavian community is powerful! We executed on almost every idea that we got. And they were not few.

The dream: for my friend Ylva to perform on stage with Robert Wells in one of the major sites in San Diego.

The challenge: 6 weeks to the show, 8 tickets sold, site that takes an audience of 2,000, tickets priced $75, $85 and $95, artist widely known in Sweden and China (see performance at the 1 year count down for the Olympics), artist unknown in the US, no marketing budget.

I am just saying: if you know where you want to head – there are so many ways to reach there. I think we, the team of three, wanted it so badly to happen so we where high on the fumes.

Initially we got engaged to get 100 in the audience. In the end, the show wouldn’t happen if we didn’t have 1,000 tickets sold.

I think you can imagine my smile behind the camera, when I November 13 2005, filmed the movie below. Ylva Elias on the stage with Robert Wells, Rhapsody in Rock musicians, the Vocaletts, Peter Jöback and American Idol winner Ruben Studdard in San Diego Civic Theatre.

Part II :

Now I am excited about my friend Brian Dorsey’s project: a musical being written in this very moment to hopefully reach Broadway. Just another stage. Same same, but different… 😉 The Red Rose Girls – an uncommon story about art and love. Just make a note to self.

Bloom people, bloom! Let us smell the roses!




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