Attended the San Francisco Fashion Week event yesterday: “Fashion+Tech Expo & Social Media Panel” on how technology disrupt the fashion industry.
There were a lot of new fashion tech companies exhibiting. The Herringbone team were there to show off our client LLXLLQ – Plus size designer shoes from Italy. The feedback was great. Everyone knows someone who always complain about, or have a huge difficulty in finding stylish and comfortable shoes their size. The LLXLLQ shoes comes in sizes 10-12. I promise you – if you know someone with that size, and let them know about LLXLLQ.com, and if they will buy – they will be grateful to you forever. They will find a pair of shoes their style, and they will love them. So please do – share the word. If they do it before Sunday September 30, 2012 and use promo code SFFW12 they will receive an extra 35% off. Ride on the wave of fashion!
One comment in the panel discussion at Fashion+Tech , naming a success case using social media was the Old Spice youtube videos. And if you can come up with a concept that others want to copy and make a version of, that will make it viral. Just like the “Call me maybe” videos that Anna wrote about in Bone up! recently featuring versions starting with the Harvard Baseball team, leading up to Romney and Obama…
Today Anna showed me the below video. Am I the only one thinking of the Old Spice Commercial (now with almost 43 million views!) when I see this Gevalia commercial? It is not Old Spice. We are talking about strong, dark, delicious coffee. And no, it’s not Joe – it’s Johan.
Like – not Jo, but Johanna… 😉 Or Simply…
Part of the LLXLLQ focus group. We had a fabulous time talking about fabulous shoes.We talked about our sized shoes for hours but it was so refreshing, it felt like minutes. I use ‘refreshing’ because all of us were on the same ‘shoe page.’ Think about it. When was the last time that you were in a room where EVERYONE was going through the same problem as you.
[…] Swedish Coffee brand Gevalia “Not Joe, but Johan”. I wrote about it a few months ago, here. (Actually – go and read it now, and watch the movie, and you will know what I am talking […]