Loving Life Blog

Spur of the Moment Reflections

Not Johan, but Johan & Nyström February 8, 2013

IMG_5601When it comes to social media and getting your message across, you can sometimes ride on the wave of success created by others.

  • Comment and engage on blogs or articles that have a large number of readers and views
  • Position yourself by stating something controversial, maybe contradictory or variation of an already accepted and established concept
  • Engage in a trending topic on Twitter
  • Comment with a video response to a viral video on youtube

The last one I would have loved to see from (more…)

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Not Joe, but Johan September 26, 2012

Attended the San Francisco Fashion Week event yesterday: “Fashion+Tech Expo & Social Media Panel” on how technology disrupt the fashion industry.

There were a lot of new fashion tech companies exhibiting. The Herringbone team were there to show off our client LLXLLQ – Plus size designer shoes from Italy. The feedback was great. Everyone knows someone who always complain about, or have a huge difficulty in finding stylish and comfortable shoes their size. The LLXLLQ shoes comes in sizes 10-12. I promise you – if you know someone with that size, and let them know about LLXLLQ.com, and if they will buy – they will be grateful to you forever. They will find a pair of shoes their style, and they will love them.  So please do – share the word. If they do it before Sunday September 30, 2012 and use promo code SFFW12 they will receive an extra 35% off. Ride on the wave of fashion!

One comment in the panel discussion at Fashion+Tech , naming a success case using social media was the Old Spice youtube videos. And if you can come up with a concept that others want to copy and make a version of, that will make it viral. Just like the “Call me maybe” videos that Anna wrote about in Bone up! recently featuring versions starting with the Harvard Baseball team, leading up to Romney and Obama…

Today Anna showed me the below video. Am I the only one thinking of the Old Spice Commercial (now with almost 43 million views!) when I see this Gevalia commercial? It is not Old Spice. We are talking about strong, dark, delicious coffee. And no, it’s not Joe – it’s Johan.

Like – not Jo, but Johanna… 😉 Or Simply…

Swede

 

 

 

 
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