When I crossed the security check at Arlanda Airport and came to the tax-free shops, there was a stand where you can sample the Swedish Fika items. Chokladboll, dammsugare… although, I would say a commercialised version.
Me: “I have a question: does that taste like the original? What’s up with the color?” 🙂
He: “Yes – we just put yellow color in it – but it was a bit difficult to make the chocolate blue.”
Indeed – the marsipan was yellow instead of green, like the original.
Me: “Well, that is a good reason to ask for a sample :). Are you selling well?”
He: “Yes – in fact, this is the most sold product at Airlanda airport!”
Me: “That is great – who is behind this? It started with a book, right?”
He: “It started with a song.”
How awesome isn’t that? Walking away, I pondered my own seed to starting my business. Same, same but different. It started with a concert – and making it possible for my friend to sing a song.
The company was Go Blue Promotions, Inc – later on doing business as Herringbone.
The concert was Rhapsody in Rock with Robert Wells, featuring Peter Jöback, Ruben Studdard – as well as my dear friend Ylva Elias, San Diego 2005.
The song became three. Thank you for the music was one of them.
What does that mean? 20th anniversary coming up! It’s time to turn up the volume!
Loving Life Blog 
Recent Comments