Loving Life Blog

Spur of the Moment Reflections

Escape the GoldRun November 10, 2011

Filed under: Social Media — Johanna C. Nilsson @ 7:28 am
Tags: , , , , , , , , ,

OK – as an excited participant from the Blog World & New Media Expo, I download the GoldRun iPhone app, after scanning the QR code on the covered New Fort Escape model, to be launched in a couple of weeks.

Let’s see… how does this work? OK challenges, and points. I take a photo of this animated dog, on my bed per the instructions – and share on twitter or Facebook. That takes a while. Voila – that gives me one point. And a message shared…

Johanna C. Nilsson
JohannaCNilssonJohanna C. Nilsson
Found Puppy World’s Chihuahua Puppy! Cutest in the universe! img.ly/af36

There are more challenges with upcoming deadlines to follow. I get one point for each shared photo. Fine. So what does the competition look like? HA!

3 days in to the game, the leading participant has 911 points. Thank you – I think I have other things to do than taking photos of cute animated dogs and uploading – no matter how much I like Ford (it was my first car after all). They must have another target audience than me. It will be interesting to see what the results will be from this campaign.

Talking about car campaigns – tomorrow, Friday November 11, is the last day to vote on the Toyota Sweden Facebook page, which child charity shall get the most colorful hybrid car donated – by children, for children. 

Go to Toyota Sweden Facebook page and vote! It takes two minutes. The video that they created of the children paining the car is sweet and you can only see it there… or you can see photos and listen to the music by (Swedish;) SOL Stat & Orchestra Live right below… It will make you smile.

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Spread a little love, just say hello,

Johanna

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What’s holding you back? February 4, 2011

iPhone Up - Don't give up - Loving life blog

DON'T GIVE UP!

Coming back from NYC this time I had one new thing to unpack: a package of magnets with the look of iPhone apps. Hm. As I put them up on my fridge, I was thinking – I guess it’s official: I am an apple nurd! Or fan, to choose a more flattering word.

My fridge has a number of photos of family and friends, and a few motivating cards and statements etc. The one card that draw my attention, that got surrounded by iPhone apps, had the message “DON’T GIVE UP!”. They had one thing in common. This very card I got when visiting a friend in London, the summer before starting my business studies at Stockholm School of Economics. I was spending a whole day in the city – shopping – and came home with one thing: this card. Summer of 1995. Since then I have moved more times than number of years that have passed, and it is still with me…

So now it sits on my fridge, surrounded by a reminder of my original business idea of Herringbone. The software – and app – that will support and inspire stories of change and positive impact. Maybe, if the idea still holds, I will get there one day. But there are many roads to Rome.

The main software I use today to get voices heard for positive change is another one. Objective Marketer, the social media marketing campaign manager. The core reason why I am doing what I do is still the same. It’s not about marketing. It’s creating a positive impact by using social media to reach out with your story or offering, making yourself accessible and provide others with something valuable for them to gain from, because they choose to listen. And at the same time reach those who express that they want what you have to offer, because social media can help you find them. Real time. Globally. Or locally. And create a social media community landscape of likeminded where demand and supply meet. I think that is a beautiful way to serve the world.

Now – what is your story? What is your dream to create? And is something holding you back?

A friend of mine shared the video in this link from Harvard Business Publishing on this topic: What is holding yourself back? with special focus on leaders and entrepreneurs. Maybe that will give a kick in the right direction.

Enjoy,

Johanna

 

Successful Authors Secrets August 25, 2010

A year ago I wrote  This Time I Dance” – a blog post about the book with the same name that instantly called my attention as I was in the period of transitioning from my full time job.

The fact that the author shared her process in going from a practicing Harvard lawyer to Writer wasn’t the pull – it was the dance, which I love. And the subtitle – “Creating the work you love”.

I have never seen myself as a writer or author. In fact the OTHER Johanna Nilsson in my business school is the author. However – after one year of blogging I have three ideas to books brewing in my mind. The last one I got during the past weekend as I read Webify Your Business, by Patrick Schwerdtfeger whom I met last week. Yes, that book idea is social media related…

Since a few of my Social Media Marketing clients with my business Herringbone are authors, I have attended a few different authors success webinars. The speaker of the Successful Author Secrets Program Monday was Marci Shimoff, author of the New York Times #1 best seller Chicken Soup for the Woman Soul, and the new book Happy for no reason.

Her key message was: Success comes out of happiness and it is something that you can create yourself.

To stay on track during the process of creating your bestseller book, or what ever your mission is she advised the mantra: Intention, Attention, No tension.

Intention: have a clear and specific intention for what you want to create

Attention: put all your energy and focus on creating that

No tension: let go of the outcome and relax – enjoy the journey

Now- what is your intention with what you want to create? Are you ready to spell it out?

Enjoy the journey. It may be better than you imagined. 😉

I introduced myself to new participants at the Young Scandinavian Club happy hour two weeks ago. “Oh – you are the writer!?” one of them said. “Me? No… I write a blog? Loving Life Blog?” “Yes, exactly, I am following that!” That gave me a kick – still riding on the wave…

All the best,

Johanna

 

“An automated Twitter tool”? Seriously. Why? August 20, 2010

Yesterday I shared on facebook, LinkedIn and Twitter about a great tool that I have come across, which has been key in serving my social media marketing clients in an efficient way. The message was: “Awesome automated Twitter tool for getting 1000’s Twitter Followers & Customers quickly http://om.ly/rTwe

Today a comment on a LinkedIn discussion was: “Why would anyone want “an automated Twitter tool”? Seriously. Why?”

This was my response:

If you have a wish to connect with Twitter users with a certain profile (for example health coaches), or Twitter users tweeting about a certain topic (for example health issues), people who you would like to share your knowledge with – then an automated Twitter tool could be a very efficient way of connecting with them. Instead of getting recommendations or finding individuals one by one, you can make a search and start follow a number of them with one click. Similarly, you can make a search and find whom of them are close to your area, or located in the city where you will be for a presentation etc.

I for example will help promote a devise that will alleviate colic for babies. Help that is not available in the US today. If I can make a search and “automatically” follow those moms who has tweeted about that issue with their babies, and send a DM to those who choose to follow me (or the brand) back, that would be a very quick way of reaching out to someone who has that need.

Twitter today has $100M users. For most of them it is probably a very time consuming tool to use. For others it is a great way to find clients. This is the tool I am using to automate following for my clients: http://om.ly/rTwe , and I would be happy to provide you training on how to use it. Or – do it for you, should you choose to spend your time differently and still have the results.

Make real connections!

Enjoy,

Johanna

 

 
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